{"id":1573,"date":"2024-02-25T10:17:13","date_gmt":"2024-02-25T08:17:13","guid":{"rendered":"http:\/\/yavuzalogan.com\/?p=1573"},"modified":"2024-02-25T10:17:13","modified_gmt":"2024-02-25T08:17:13","slug":"sloganlar","status":"publish","type":"post","link":"http:\/\/yavuzalogan.com\/?p=1573","title":{"rendered":"SLOGANLAR"},"content":{"rendered":"\n
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Yavuz Alogan<\/p>\n\n\n\n

        Bir siyas\u00ee partinin niteli\u011fini ve niyetini anlamak i\u00e7in o partinin sloganlar\u0131n\u0131 d\u00fc\u015f\u00fcneceksiniz.  Slogan zihninizin neresine hitap ediyor, sizi nereden yakalamaya \u00e7al\u0131\u015f\u0131yor? Bunu anlayacaks\u0131n\u0131z.<\/p>\n\n\n\n

        Siyas\u00ee slogan partinin ya da hareketin \u00f6z\u00fcn\u00fc ifade eder, savundu\u011fu program\u0131 en k\u0131sa ve \u00e7arp\u0131c\u0131 ifadelerle kitlelere aktar\u0131r. Afi\u015fe pankarta yazd\u0131\u011f\u0131n\u0131zda dikkati \u00e7ekmeli, mitinglerde y\u00fcr\u00fcy\u00fc\u015flerde kitleyi co\u015fturacak bir ses uyumuyla s\u00f6ylenebilmeli, insanlar\u0131n duygular\u0131na terc\u00fcman olmal\u0131, kitlelerin en hayati taleplerini dile getirmeli, onlara hakl\u0131l\u0131k duygusu vermeli, co\u015fku yaratmal\u0131d\u0131r.<\/p>\n\n\n\n

        \u201cYa istikl\u00e2l ya \u00f6l\u00fcm!\u201d mesela, kararl\u0131l\u0131k bildiren \u00e7ok kuvvetli bir slogand\u0131r.<\/p>\n\n\n\n

        1970\u2019lerde CHP\u2019nin \u201cToprak i\u015fleyenin su kullanan\u0131n\u201d slogan\u0131 programatikti. \u0130ktidara gelirsek toprak reformu yapaca\u011f\u0131z, su kaynaklar\u0131na paras\u0131z ula\u015f\u0131m\u0131 sa\u011flayaca\u011f\u0131z anlam\u0131na gelir.  \u201cTam ba\u011f\u0131ms\u0131z T\u00fcrkiye\u201d slogan\u0131 ama\u00e7 belirtirdi; \u201cOligar\u015fi iktidarda bir avu\u00e7 zorba\u201d slogan\u0131 durum saptamas\u0131 yapard\u0131.  \u201cKahrolsun faa\u015fistler, sosyal faa\u015fistler\u201d slogan\u0131 anla\u015f\u0131lmazd\u0131, ilk kez i\u015fiteni b\u00f6n b\u00f6n bakt\u0131r\u0131rd\u0131.<\/p>\n\n\n\n

        \u0130deolojik sloganlar vard\u0131: \u201cFabrikalar tarlalar, her \u015fey eme\u011fin olacak\u201d slogan\u0131, sosyalist d\u00fcnya g\u00f6r\u00fc\u015f\u00fcn\u00fcn; \u201cHedef Turan, Rehber Kur\u2019an\u201d slogan\u0131 ise T\u00fcrk-\u0130slam sentezinin ifadesiydi. Topluca s\u00f6ylendi\u011finde f\u0131rt\u0131na gibi patlay\u0131p yay\u0131lan sloganlar vard\u0131. Mesela, \u201cHerkese i\u015f, k\u00f6yl\u00fcye toprak, halka h\u00fcrriyet\u201d slogan\u0131 \u00f6yleydi, co\u015fkuya m\u00fcsaitti, kitleye sirayet etkisi g\u00fc\u00e7l\u00fcyd\u00fc.<\/p>\n\n\n\n

        Buna mukabil, \u201cBeraber y\u00fcr\u00fcd\u00fck biz bu yollarda\u201d gibi arabesk sloganlar da vard\u0131r; tesan\u00fcd\u00fc, yani dayan\u0131\u015fmay\u0131 art\u0131rmak i\u00e7in bayg\u0131n nih\u00e2vend makam\u0131nda topluca s\u00f6ylenir; bizi ya\u011fan ya\u011fmurda \u0131slatt\u0131lar ama biz netice ald\u0131k, sonunda iyice tatmin olduk anlam\u0131na gelir. <\/p>\n\n\n\n

        1950 se\u00e7imlerinde Demokrat Parti\u2019nin \u201cYeter s\u00f6z milletindir!\u201d slogan\u0131, bir d\u00f6nemin sonunu haber veren, zaman\u0131n demokratlar\u0131nda, hatta solcular\u0131nda bile umut yaratan etkili bir slogand\u0131. AKP son se\u00e7imlerde bu slogan\u0131 kulland\u0131 fakat biraz g\u00fcl\u00fcn\u00e7 oldu\u011funu anlad\u0131lar herhalde, fazla \u00f6ne \u00e7\u0131karmad\u0131lar.<\/p>\n\n\n\n

        \u201cMustafa Kemal\u2019in askerleriyiz\u201d slogan\u0131, \u015fu ya\u015fad\u0131\u011f\u0131m\u0131z d\u00f6nemin en kuvvetli m\u00fccadele sloganlar\u0131ndan biridir. Bir ara Piro bunu \u201cMustafa Kemal\u2019in yurtta\u015flar\u0131y\u0131z\u201d diye de\u011fi\u015ftirmek istedi, alay konusu oldu. \u201cHadi len,\u201d dediler, \u201cMustafa Kemal devlet mi ki yurtta\u015f\u0131 olsun!\u201d<\/p>\n\n\n\n

        Sloganlar \u00fczerine pek \u00e7ok tart\u0131\u015fma olmu\u015ftur. Tarihimizde \u00e7e\u015fit \u00e7e\u015fit slogan vard\u0131r.<\/p>\n\n\n\n

        Peki, \u201cHer \u015fey \u00e7ok g\u00fczel olacak\u201d ne \u00e7e\u015fit bir slogand\u0131r?<\/p>\n\n\n\n

        Herkesin her \u015feyin \u00e7ok k\u00f6t\u00fc oldu\u011funu kendi hayat\u0131nda tecr\u00fcbe etti\u011fi, Mart\u2019tan itibaren daha da k\u00f6t\u00fc olaca\u011f\u0131n\u0131 idrak etti\u011fi bir s\u0131rada diyor ki bana cumhurba\u015fkanl\u0131\u011f\u0131 yolunu a\u00e7arsan\u0131z sizi ben kurtaraca\u011f\u0131m, her \u015fey \u00e7ok g\u00fczel olacak!  \u0130bi\u015fin r\u00fcyas\u0131, sorunsuz sorunsals\u0131z g\u00fczellik vaat ediyor\u2026.<\/p>\n\n\n\n

        Ya da mesela \u015fu slogan: \u201c\u0130\u015fimiz g\u00fcc\u00fcm\u00fcz T\u00fcrkiye.\u201d<\/p>\n\n\n\n

        \u015eu d\u00f6nemde b\u00f6ylesine suya sabuna dokunmayan, bu kadar etkisiz bir slogan nas\u0131l bir politik akl\u0131n \u00fcr\u00fcn\u00fc olabilir?<\/p>\n\n\n\n

        Bir kere \u201ci\u015f g\u00fc\u00e7\u201d kal\u0131b\u0131, bir tersinme, hatta tersleme ifadesi olarak kullan\u0131l\u0131r.  \u201cAdam\u0131n i\u015fi g\u00fcc\u00fc yok, kalkm\u0131\u015f konu\u015fuyor\u201d ya da \u201cSenin i\u015fin g\u00fcc\u00fcn yok mu, karde\u015fim,\u201d deriz mesela.<\/p>\n\n\n\n

        Siyasetin i\u00e7i bo\u015falm\u0131\u015f, b\u00fct\u00fcn k\u00f6\u015feli hatlar\u0131 yuvarlakla\u015fm\u0131\u015f, sloganlar halk\u0131n ger\u00e7ekli\u011finden kopmu\u015f. Hitap ettikleri insanlar asl\u0131nda mevcut de\u011fil.  Uzla\u015fmaz \u00e7eli\u015fkilerle b\u00f6l\u00fcnm\u00fc\u015f se\u00e7menin ortalamas\u0131n\u0131 alarak kendi imal edilmi\u015f imgelerini \u00e7o\u011faltmaya, kendilerine benzeyen ibi\u015fleri pe\u015flerine takarak se\u00e7men kitlesini topluca uyutmaya, avutmaya, tavlamaya \u00e7al\u0131\u015f\u0131yorlar.<\/p>\n\n\n\n

Siyasetin maskeli y\u00fcz\u00fc en can al\u0131c\u0131 sorunlar\u0131n \u00fczerinden atlayarak herkese \u015firin g\u00f6r\u00fcnmeye \u00e7abalarken, \u00fclkeyi felakete s\u00fcr\u00fckl\u00fcyor. Neden felakete s\u00fcr\u00fckl\u00fcyor? \u00c7\u00fcnk\u00fc bu yalanc\u0131l\u0131k s\u00fcrd\u00fcr\u00fclebilir de\u011fil. El de\u011fmeden biriken, hal\u0131n\u0131n alt\u0131na s\u00fcpr\u00fclen yak\u0131c\u0131 sorunlar patlad\u0131\u011f\u0131, insanlar \u00e7aresizlik ve \u00f6fkeyle soka\u011fa d\u00f6k\u00fcld\u00fc\u011f\u00fc zaman, slogan \u015f\u00f6yle dursun, s\u00f6yleyecek s\u00f6zleri olmayacak.<\/p>\n\n\n\n

        Oysa siyaset\u00e7inin, \u00f6zellikle kriz d\u00f6nemlerinde ger\u00e7ekleri s\u00f6ylemesi gerekir. Yanl\u0131\u015f anla\u015f\u0131lmas\u0131n, elbette halk\u0131n \u00f6n\u00fcne \u00e7\u0131k\u0131p, \u201c\u0130\u015fimiz g\u00fcc\u00fcm\u00fcz rant aramak, delege pazar\u0131nda r\u00fc\u015fvet da\u011f\u0131tmak, e\u015fimizi dostumuzu akrabam\u0131z\u0131 yarenimizi, hatta milletvekilimizi en ball\u0131 \u00e7\u00f6rekli b\u00f6rekli kaynaklar\u0131n yamac\u0131na yerle\u015ftirmektir\u201d diyecek halleri yok. B\u00f6yle bir ger\u00e7ek s\u00f6ylenir mi?<\/p>\n\n\n\n

        Son birka\u00e7 y\u0131ld\u0131r \u00e7ok tuhaf bir durum ya\u015f\u0131yoruz. Halka ger\u00e7e\u011fi s\u00f6yleyenler siyasetin d\u0131\u015f\u0131nda. Halka yalan s\u00f6yleyenler siyasetin i\u00e7inde.  Siyasetin d\u0131\u015f\u0131na \u00e7\u0131kanlar yalan\u0131 b\u0131rak\u0131p ger\u00e7e\u011fi s\u00f6ylemeye, siyasetin i\u00e7ine girenler ger\u00e7e\u011fi b\u0131rak\u0131p yalan s\u00f6ylemeye ba\u015fl\u0131yorlar. B\u00f6ylece en geni\u015f siyas\u00ee toplumda ger\u00e7ek ile yalan yan yana duruyor. Halk ger\u00e7e\u011fin fark\u0131nda fakat yalana oy vermek zorunda. \u00c7\u00f6z\u00fcm, ger\u00e7e\u011fi s\u00f6yleyenlerin \u00f6rg\u00fctlenip yalan s\u00f6yleyenleri siyasetten kovmas\u0131d\u0131r. Bu da halk\u0131n ger\u00e7e\u011fe a\u00e7, yalana tok oldu\u011funu g\u00f6stermesine ba\u011fl\u0131d\u0131r.<\/p>\n\n\n\n

        Halka \u015f\u00f6yle demek gerekir: \u201cOnlar sizi kurtaramazlar, sizi ben de kurtaramam, sizi kurtaracak olan kendi kollar\u0131n\u0131zd\u0131r.\u201d Dolay\u0131s\u0131yla, sonsuza kadar korku \u00e7ekmektense, korkulu bir sona raz\u0131 olmak, riskleri g\u00f6ze alarak bir kap\u0131 a\u00e7mak gerekir. Aksi h\u00e2lde on y\u0131llarca sahte umutlarla oyalanarak, her gelen g\u00fcn\u00fcn \u00f6nceki g\u00fcnden k\u00f6t\u00fc olmas\u0131na katlanarak siyaset\u00e7inin perdenin \u00f6n\u00fcndeki palavralar\u0131n\u0131 dinlemek, perdenin arkas\u0131nda \u00e7evrilen f\u0131r\u0131ldaklar\u0131n g\u00fczelce paketlemi\u015f sonu\u00e7lar\u0131yla kar\u015f\u0131la\u015ft\u0131k\u00e7a da hayret etmek (bunu da m\u0131 yapt\u0131lar!)  kader olur.<\/p>\n\n\n\n

        Halk derken, elbette Cumhuriyet\u2019in halk\u0131n\u0131, Cumhuriyet de\u011ferlerine ba\u011fl\u0131 yurtta\u015flar\u0131, 1961 Anayasas\u0131\u2019n\u0131n giri\u015f b\u00f6l\u00fcm\u00fcnde denildi\u011fi gibi, \u201cTarihi boyunca ba\u011f\u0131ms\u0131z ya\u015fam\u0131\u015f, hak ve h\u00fcrriyetleri i\u00e7in sava\u015fm\u0131\u015f olan \u2026 B\u00fct\u00fcn fertlerini, kaderde, k\u0131van\u00e7ta ve tasada ortak, b\u00f6l\u00fcnmez bir b\u00fct\u00fcn h\u00e2linde mill\u00ee \u015fuur ve \u00fclk\u00fcler etraf\u0131nda toplayan \u2026 \u0130nsan hak ve h\u00fcrriyetlerini, mill\u00ee dayan\u0131\u015fmay\u0131, sosyal ad\u00e2leti, ferdin ve toplumun huzur ve refah\u0131n\u0131 ger\u00e7ekle\u015ftirmeyi ve teminat alt\u0131na almay\u0131 m\u00fcmk\u00fcn k\u0131lacak demokratik hukuk devletini b\u00fct\u00fcn hukuk\u00ee ve sosyal temelleriyle kurmak\u201d isteyen insanlar\u0131 kastediyoruz.<\/p>\n\n\n\n

        Kader derken de \u015fu son yirmi y\u0131ld\u0131r bize dayat\u0131lan kaderi kastediyoruz. Asl\u0131nda bu  kader 2002\u2019de,  2007\u2019de, 2010\u2019da, 2017\u2019de, se\u00e7imlerle, referandumlarla, arada kararnamelerle  ad\u0131m ad\u0131m belirlendi. Bu kaderi genel ya da yerel se\u00e7imlerle, reklam \u015firketlerinin icat etti\u011fi  aptal sloganlarla, su gibi para ak\u0131tarak, \u00e7anta i\u00e7inde tomarla dolar ta\u015f\u0131yarak, havai fi\u015fek misali renkli palavralar s\u0131karak de\u011fi\u015ftirmek bu saatten sonra kesinlikle imk\u00e2ns\u0131zd\u0131r (imk\u00e2ns\u0131zd\u0131r!).<\/p>\n\n\n\n

 Saray \u00fclkenin kaderini m\u00fch\u00fcrledi. \u0130\u015f, tek bir damga vurarak m\u00fchr\u00fcn anayasal anlamda tesciline kald\u0131. Bu ger\u00e7ekle\u015fti\u011finde sistem partilerinin Saray\u2019\u0131n menfaat \u00e7izelgesine ve ul\u00fbfe sistemine g\u00f6re nas\u0131l kol boyu mesafe alarak safta topland\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcp \u015fa\u015f\u0131rmay\u0131n\u0131z.<\/p>\n\n\n\n

Saray medya havuzunu hangi ara\u00e7larla nas\u0131l yaratt\u0131ysa, siyas\u00ee partiler havuzunu da o \u015fekilde yaratacak.  Bu y\u00f6nde g\u00fc\u00e7l\u00fc giri\u015fimlerde bulundu\u011fu, partileri ve yolunu kaybetmi\u015f politik \u015fahsiyetleri nas\u0131l i\u00e7ine, yan\u0131na ya da yede\u011fine almaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 \u00e7\u0131plak g\u00f6zle g\u00f6r\u00fcl\u00fcyor. Medya ve siyaset havuzlar\u0131n\u0131, her iki havuzun \u00e7atlaklar\u0131n\u0131 s\u0131vay\u0131p tek bir b\u00fcy\u00fck havuzda birle\u015ftirdi\u011fi zaman, kapan\u0131m (closure) ger\u00e7ekle\u015fmi\u015f, vakit ge\u00e7mi\u015f g\u00f6n\u00fcl hicran \u015farab\u0131ndan birka\u00e7 yudum i\u00e7mi\u015f ve \u00fclke d\u00f6n\u00fclmez ak\u015fam\u0131n ufkunu ge\u00e7mi\u015f olacakt\u0131r. O vakitten sonra sosyal medyada her birimizin bildi\u011fi her  bir \u015feyi birbirimize anlatmaya devam edebiliriz. Kar\u0131\u015fan g\u00f6r\u00fc\u015fen olmaz. Niye olsun?  Veryans\u0131n<\/em>, 25. 02. 2024<\/p>\n","protected":false},"excerpt":{"rendered":"

Yavuz Alogan         Bir siyas\u00ee partinin niteli\u011fini ve niyetini anlamak i\u00e7in o partinin sloganlar\u0131n\u0131 d\u00fc\u015f\u00fcneceksiniz.  Slogan zihninizin neresine hitap ediyor, sizi nereden yakalamaya \u00e7al\u0131\u015f\u0131yor? Bunu anlayacaks\u0131n\u0131z.         Siyas\u00ee slogan partinin ya da hareketin \u00f6z\u00fcn\u00fc ifade eder, savundu\u011fu program\u0131 en k\u0131sa ve \u00e7arp\u0131c\u0131 ifadelerle kitlelere aktar\u0131r. Afi\u015fe pankarta yazd\u0131\u011f\u0131n\u0131zda dikkati \u00e7ekmeli, mitinglerde y\u00fcr\u00fcy\u00fc\u015flerde kitleyi co\u015fturacak bir … <\/p>\n

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